Israel and Human Potential
From Start-up Nation to Empowering Nation
Israel has learned to build technology that changes the world.
The next question is whether our technology also helps the people who use it grow.
What is the problem — technology or people?
We measure screen time, clicks and engagement — and what we measure grows.
But the cost is not just time:
The question is not how much technology takes from us, but how much it helps us grow.
People first, users second. This is not a war on technology — it is a new question.
What's inside the book?
- Why now — three waves of awakening and a window of opportunity
- What is human potential — five domains of growth
- The UED method — from Junk Tech to Empowering Tech
- Why Israel — Israeli advantage, Israeli responsibility
- The organizational map — academia, state, industry, nonprofits and capital
- The lab and the annual index — a digital quality mark and a personal HDI
The book offers a vision and a practical plan to turn Israel from a nation that produces technology into a nation that empowers people.
By Dr. David Galula
Entrepreneur, researcher and expert in user experience (UX) and user empowerment (UED).
CEO of ProUX and head of the UED Institute for User Empowerment. Led projects for Applied Materials, Maccabi Tel Aviv, the Israeli national team, Intel, Microsoft, Elbit and more.
Lecturer at the Max Stern Yezreel Valley College and Tel Aviv-Yaffo Academic College, training development and product teams in high-tech companies and the IDF C4I Corps.
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