Principles of UX Design and Specification
The book every entrepreneur, designer or AI app builder should keep on their desk
Building an app with AI tools is easy — or so it seems.
But AI is only a galloping horse. You are the one holding the reins.
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Why do most products built with AI fail?
You ask – the system generates – you go live – and success seems just around the corner.
Then comes the moment of truth:
AI knows how to build, but only you know who it is building for.
Only you can understand the user, their work environment, and their real pains and needs.
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What's inside the book?
- How to deeply understand your user (real personas)
- How to map real usage scenarios
- How to build accurate user journeys
- Design principles that work with the brain, memory and emotion
- Usability testing rules every entrepreneur should know
- Real-world examples: Waze, Netflix, military systems and smart apps
The book combines research thinking with real-world practice – with tools, diagrams and industry examples.
By Dr. David Galula
Entrepreneur, researcher and expert in user experience (UX) and user empowerment (UED).
CEO of ProUX and head of the UED Institute for User Empowerment. Led projects for Applied Materials, Maccabi Tel Aviv, the Israeli national team, Intel, Microsoft, Elbit and more.
Lecturer at the Max Stern Yezreel Valley College and Tel Aviv-Yaffo Academic College, training development and product teams in high-tech companies and the IDF C4I Corps.
Want AI to work for you — not against you?
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